Things You Must Know Before You Outsource SEO

Classic SEO techniques are the ones which were extensively used in the earlier days of SEO. When search engines were during their infancy phase, these classic SEO techniques helped a lot of websites in ranking higher among their competitors. However, with the ever-changing ranking systems, new SEO techniques, both on-page and off-page, are introduced now.

This is extremely important to understand that a great majority of all the new, SEO techniques are basically descendent from these classic SEO techniques. SEO companies often wrongly assume that these techniques have no value at all; however, they fail to realize the very existence of all the modern-day SEO techniques and strategies. However, at the same time, there are numerous classic SEO techniques that you must tell your SEO company to avoid.

One of the most important SEO techniques that were extensively used in the earlier days of SEO was the ‘keyword research’ and ‘keyword placement’. These techniques are still used; however, when you outsource SEO, companies wrongly disvalue them now, because of the constant introduction of various new SEO techniques. However, the importance of great keyword selection and intelligent placement can never be neglected. Let us take a look at some of the obsolete SEO tactics that you must know before you outsource SEO. These tactics must be avoided at all costs.

Duplicate Content:

In the earlier days, there were not many techniques and tools available to avoid plagiarism and duplicate content. Many websites were reported to earn thousands of dollars by stealing a website’s traffic through duplicating their contents, and that too within a couple of days. The usage of duplicate content is now severely punished, and therefore, must always be avoided. Before you outsource SEO, you must tell your company to stay away from duplicate content.

Keyword Stuffing:

Another very common, but obsolete, SEO technique is keyword stuffing. Some SEO companies stuff their articles with their major keywords, making it unbearably difficult for a human to read and grab information out of it. Keyword stuffing or unreasonably high keyword density is an on-page SEO strategy, which brought results in the past. In earlier days, when the search engines were not too intelligent, high keyword density made it easier for them to know the topic of your webpage; hence, playing an integral part in higher search engine rankings. However, this technique must be avoided now, as it is believed to disturb the user experience.

Targeting a Handful of Keywords:

Another old and obsolete SEO tactic is to target only a handful of keywords. Furthermore, short and generic keywords were easier to target in the early days of internet and web; however, with all the recent development and advancement, it has now become almost impossible to target only a handful of keywords. Instead, focusing on the long-tail keywords give you a lot better results. This is the most important factor you must know before you outsource SEO.

As you can see, there were a lot of SEO strategies that proved to be extremely useful in the search engine rankings. However, with the changes in the search engines’ ranking systems and intelligence, it is advisable to avoid the obsolete SEO strategies.

If you want to outsource SEO, visit Outsource SEO.

Article Source: http://EzineArticles.com/expert/Chris_M_Green/1065860