5 Of The Most Important Factors to Consider When Choosing an SEO Company

More than 80 percent of consumers search the Internet to find companies offering the products and services they are looking for. If you do not have a website, you are missing out in tons of leads and prospective clients. Using the Internet to market your business is one of the best investments you can make. If you currently do not have a website, it is time to create a website and optimize the site so that you can expand your book-of-business. If you are not an Internet marketing expert, you can always hire an experience SEO company to get you started. Before requesting an SEO quote, learn the 5 factors you should consider when looking for an SEO company and choose the right SEO services.

Look Past the Unrealistic Claims

Some companies claim that they will get you ranked on the first page of Google in as little as a day. You have to understand that improving your position on search engines will take time. You do not want to become number one for a keyword that is rarely ever searched. Make sure that the company explains their claims in detail or there is no point in choosing them to optimize your website.

Evidence of Success

Any reputable SEO company should be willing to give you proof of success. They should have an expansive portfolio of sites they have optimized in the past and be willing to show you these sites before offering you an SEO quote. Be wary of the companies who want to show you a list of their SEO services before showing you evidence that their customers have succeeded.

What is the Rank of the SEO Company on Google?

Marketing firms who offer SEO services should be experts at what they do. Like you, they want to generate business and market on the Internet. Make sure the SEO company has a high ranking for some popular keywords on the Internet relevant to marketing. If they do not, how will they make your company’s marketing effort a success?

Does the SEO Company Offer Reports?

You should be updated every step of the way to see how the marketing campaign is working. You should also keep in touch with the company’s marketing team and make sure they are willing to give you a direct contact number. Getting reliable contact numbers is extremely important.

What SEO Services Will You Get?

When you ask for an SEO quote for SEO services, make sure you understand exactly what you are getting. You should compare the SEO services offered by several companies before you ever choose an SEO quote. All of the services should be listed in detail on your quote. Compare what is excluded and included in each package so you can stay on budget.

Once you consider each of the factors above, you can move on to choosing the best SEO quote offered by the best company in the industry. Take time to research the industry, research the companies, and then budget the cost.

Any reputable SEO company should be willing to give you proof of success. Make sure the SEO company has a high ranking for some popular keywords on the Internet relevant to marketing. When you ask for an SEO quote for SEO services [http://www.localseopro.com.au/], make sure you understand exactly what you are getting. Choose the best SEO quote offered by the best company in the industry.

Article Source: http://EzineArticles.com/expert/Harvey_R_Lambert/1307010

 

Things You Must Know Before You Outsource SEO

Classic SEO techniques are the ones which were extensively used in the earlier days of SEO. When search engines were during their infancy phase, these classic SEO techniques helped a lot of websites in ranking higher among their competitors. However, with the ever-changing ranking systems, new SEO techniques, both on-page and off-page, are introduced now.

This is extremely important to understand that a great majority of all the new, SEO techniques are basically descendent from these classic SEO techniques. SEO companies often wrongly assume that these techniques have no value at all; however, they fail to realize the very existence of all the modern-day SEO techniques and strategies. However, at the same time, there are numerous classic SEO techniques that you must tell your SEO company to avoid.

One of the most important SEO techniques that were extensively used in the earlier days of SEO was the ‘keyword research’ and ‘keyword placement’. These techniques are still used; however, when you outsource SEO, companies wrongly disvalue them now, because of the constant introduction of various new SEO techniques. However, the importance of great keyword selection and intelligent placement can never be neglected. Let us take a look at some of the obsolete SEO tactics that you must know before you outsource SEO. These tactics must be avoided at all costs.

Duplicate Content:

In the earlier days, there were not many techniques and tools available to avoid plagiarism and duplicate content. Many websites were reported to earn thousands of dollars by stealing a website’s traffic through duplicating their contents, and that too within a couple of days. The usage of duplicate content is now severely punished, and therefore, must always be avoided. Before you outsource SEO, you must tell your company to stay away from duplicate content.

Keyword Stuffing:

Another very common, but obsolete, SEO technique is keyword stuffing. Some SEO companies stuff their articles with their major keywords, making it unbearably difficult for a human to read and grab information out of it. Keyword stuffing or unreasonably high keyword density is an on-page SEO strategy, which brought results in the past. In earlier days, when the search engines were not too intelligent, high keyword density made it easier for them to know the topic of your webpage; hence, playing an integral part in higher search engine rankings. However, this technique must be avoided now, as it is believed to disturb the user experience.

Targeting a Handful of Keywords:

Another old and obsolete SEO tactic is to target only a handful of keywords. Furthermore, short and generic keywords were easier to target in the early days of internet and web; however, with all the recent development and advancement, it has now become almost impossible to target only a handful of keywords. Instead, focusing on the long-tail keywords give you a lot better results. This is the most important factor you must know before you outsource SEO.

As you can see, there were a lot of SEO strategies that proved to be extremely useful in the search engine rankings. However, with the changes in the search engines’ ranking systems and intelligence, it is advisable to avoid the obsolete SEO strategies.

If you want to outsource SEO, visit Outsource SEO.

Article Source: http://EzineArticles.com/expert/Chris_M_Green/1065860

 

Spamming and Haste Can Kill Your SEO

Getting high ranking in SERP is something every business dreams of when it hears about Search Engine Optimization (SEO). However, this dream, although realized sometimes, is shattered when search engines update their algorithmic procedures. Over the past few years, SEO has evolved a lot and search engines such as Google and others have made it clear time and again, that spamming will not be tolerated. However, that does not stop SEO service companies from finding a way to beat the system. SEO companies are always on a lookout for loopholes in Google’s update, which is a good method to find a faster way to promote their websites. However, the question you should ask from yourself is, will this last?

With Google’s Panda update, Google made it very clear that spamming will not be tolerated, but then again, people find a way to beat the system and have started using automated programs that are giving results. However, SEO companies are not to blame for this entirely, because only unreliable SEO companies have started to find such methods on their own, whereas the reliable SEO companies are also pressurized by their clients to find methods to promote their websites quickly. If you are a client, who has been unsatisfied with the results of what your hired SEO Company has been giving you so far, then you should take a step back and try to figure out how much you are to be blamed for this.

As a client, you must try to understand that proper SEO practices take a minimum of three months to show any kind of results. So, if you are in a haste of getting customers to your website, try PPC – do not ride on your SEO company to give you immediate results, although it is not a problem for them to do so, but eventually your website will face Google’s policies (when it updates again) and I assure you, you will not like the outcome.

The best thing to do is to have patience when it comes to SEO. Hire a reliable and professional SEO company that offers white hat SEO practices, not some SEO tricks to boost your rankings over night because tricks have serious consequences when it comes to SEO.

When you ask your SEO company to boost your rankings by leaps and bounds, they will use, which in other words are known as spamming methods, for example, getting hundreds of back links for your website. As Google indexes these links, you will see results, but when Google will judge these links on quality parameters, the result will become quiet opposite of what you were expecting.

What is to be done now? Hire a reliable SEO company that only uses Google approved SEO practices to achieve higher rankings in SERP and ensure that only white hat practices are being used by the SEO Company you have hired. Never, and I say again, never trust a company that promises you quick results, because those days are long gone when black hat tricks went unnoticed.

Hammad Akhtar is a professional writer in the field of SEO. He has written many posts on the topic of how SEO has changed in comparison to the previous SEO era, and what can be the issues related to different SEO services. You can contact him in any regard with respect to SEO.

Article Source: http://EzineArticles.com/expert/Hammad_Akhtar/797137

 

Finding A Good SEO Agency

Well done search engine optimisation, often called SEO for short, is designed to allow websites to show up in search results when people search for products and services rather than simply company names. The idea is that people looking for things online are able to find a business website without any prior knowledge of the business or its name. There are all manner of tricks and techniques which fall under SEO, but the good sustainable methods (also sometimes called “white hat SEO”) are based around the idea of making your website easier for search engine to read and understand, meaning they rank you higher in searches for appropriately relevant terms.

It is not uncommon to decide to outsource SEO to external marketing agencies and other companies, but there are far too many dodgy types out there who like to take companies seeking SEO – especially local and small businesses – for a very expensive ride. How then does one actually go about finding a good, honest and legitimate search engine marketer?

It is actually incredibly easy to find a decent SEO agency online. Go to a search engine like Google or Bing and type in “SEO agency.” Ignoring the paid ads at the top, whichever firm has landed at the top of the search results are what you want – they must be pretty good at SEO or their own website wouldn’t be so high in the natural listings!

To narrow things down a bit, you could try extending your search. Say you live in Essex and want a local agency – just type in “SEO agency Essex.” Or if your website is specialised and you want particular help with it you can add your industry or site type – “SEO tourism” or “SEO eCommerce” for example. This can be a great way to find niche SEO agencies who have specialist expertise in your field.

Sometimes SEO agencies (or at least people claiming to be SEO agencies) try to solicit companies by sending them emails or submitting contact forms with various enticements and offers. However if you see something like this come in then it is best to ignore it – if a company which supposedly specialises in search engine optimisation is reduced to spamming inboxes to get business rather than, say, doing SEO so their own website ranks highly and people can find them anyway, chances are they aren’t very good. The same is true of SEO services advertised on paid ads at the top of search engines or on banner ads on other websites. If their search marketing is any good, why are they having to pay for their placements?

Another thing to bear in mind is to steer well clear of any SEO agency that promises you “top position for x keywords” or something similar. Nearly all modern search engines used personalised searching, meaning that everyone sees websites in slightly different ranking positions depending on their personal search history. Absolute rankings are a thing of the past, any anyone claiming to deliver this kind of service is lying through their teeth. Modern SEO will use sustainable “white hat” techniques in order to bring useful traffic to your website, not use exploits and dodgy tricks, which will constantly get them slapped by search engine updates like Google’s infamous Panda and Penguin algorithm changes.

Once you’ve found an SEO company that looks mostly all right you’ll need to ask them some questions before you leap into their services. As well as the usual checks like existing client list and testimonials, it is a good idea to speak to someone directly on the phone or in person. Here are some good questions to ask them.

  1. Who does their search marketing work? Is it handled by in-house staff? Do they do any outsourcing, especially to foreign companies? A lot of agencies outsource to cheap link builders in Asia who tend to produce very low quality work that can have a negative impact on websites in the medium to long term.
  2. How often do they report, and what format do these reports take? Any professional SEO agency should be providing regular updates to all its clients, along with written reports detailing actions taken and progress made.
  3. What kind of skills and qualifications do they have? Take a look at their existing client lists for any recognisable big names, and see if they have anyone who is Analytics qualified. Some companies even use quality standards like ISO 9001 which is an excellent sign.
  4. What else do they do? A lot of these companies are primarily website designers who are resellers for outsourced SEO services to boost their profits. It is better to look for an online marketing specialist to ensure you get a good quality service.

If you don’t have the money to hire a professional SEO agency there are other options available. Some companies will let you pay for a one off website review to make recommendations on how to improve your site from a search marketing perspective, or you could research current techniques and ideas to do SEO for yourself.

Many online marketing methods are in fact startlingly simple. Boost your domain authority by getting other relevant sites to link back to yours. Get a backlinks boost as well as general marketing benefit by using social media like Facebook. Keep your website full of regularly updated and good quality content to encourage people to link to you as well as grow the site’s visibility and importance. Use a good, solid SEO plugin for your content management system, and make sure your website’s code is error free.

Remember you’ll get a natural boost from modern search engines if your website is

  • Well designed, easy to use and nice to look at
  • Full of good, up to date and useful content designed for real people, not search engine robots
  • Free of errors, fast loading and devoid of spammy ads or buggy code

Happy website marketing, everyone!

For more information on search engine optimisation and website marketing designed to be friendly and helpful to small and local businesses, visit http://www.dragon-digital.co.uk.

Article Source: http://EzineArticles.com/expert/Ruth_Atwod/1199542

 

SEO Challenges

Competition

In June 2008, VeriSign reported that there were about 168 million domain name registrations across all of the top-level domain (TLD) names. According to another survey, conducted by Netcraft in April 2009, there were approximately 231.5 million websites across the globe. Although these numbers are staggering, it is likely that the true number of all websites is even higher. As each domain can have numerous subdomains, websites realistically number somewhere in the billions.It’s almost inconceivable that you are the only person in your niche. At the same time, many sites don’t do any SEO, and so it’s relatively easy to gain mindshare and search engine rankings, particularly if you are serving a niche market.

No Guarantees

Nobody can actually guarantee the top spot on Google, Yahoo!, or Bing. It is simply impossible to do so. Though many have certainly tried, too many variables are involved. However, the benefit of SEO is real. If you do your SEO due diligence, rankings and popularity will come in time-provided you have relevant content. Many sites are taking advantage of SEO. It would be foolish not to utilize SEO as part of your overall online marketing strategy.

Ranking Fluctuations

The motive of any business is growth. If you don’t grow, you could be in trouble. This is especially the case with businesses that depend solely on their websites for revenues. For some, the Internet is one way to expand and increase their business. For others, the Internet is their lifeline and the core of their business model. With tens of millions of domains all competing for popularity, trying to stand out in the crowd can be a daunting or even frightening prospect. With continuous improvements in search engine technology, search engines are using hundreds of different ranking factors. Sometimes all it takes is for one factor to change for your site to sink in the rankings or (even worse) be wiped out of the index completely.

Although nobody knows the exact ranking formula, each search engine has its own take on ranking factors. “Positive” ranking factors aid your rank. “Negative” ranking factors (such as having duplicate content) penalize your rank. The positive weights would represent the factors aiding your rank, while the negative weights would represent the factors working against your rank. The cumulative total (of all weights) would represent the relative rank weight that search engines could use in establishing the relative page rank for a particular keyword.

Time Factors

Each site is different, so the SEO strategy applied to each site will also be different.There are so many factors that it would be naïve to put an exact time frame for SEO to show desired results. SEO is not finished when you start seeing results. Even if you get to the top spot on the Google searches that you care about, your job isn’t done. You need to make sure you stay on top of these searches. Your competitors will want to take your top spot away from you. SEO fosters the natural, long-term growth of a website, and once you achieve its benefits, there is usually a ripple effect where you’ll be getting traffic from sources other than search engines by means of other websites linking to yours. If you have the content or product that people want to see, it is only natural to attract inbound links.

Organizational Structure

Organizational structure can play a significant role in SEO. Big companies can sometimes be difficult to navigate. It may be unclear who is responsible for SEO. Having no ownership typically means no work gets done. Smaller companies can be faster paced, but also carry their own troubles. Big companies and organizations Although big companies have large marketing budgets, they too can benefit from receiving (almost free) hits. When it comes to large departmentalized organizations with marketing (or e-business) and IT departments operating in isolation, it can be difficult to adopt a common SEO vision. Typically, large organizations have complex, dynamic websites. In these cases, marketers depend on IT (usually web development and infrastructure teams) for publishing their content, for site maintenance, and so on.

Most software developers or web server administrators do not think about SEO. Most marketers today employ SEM (PPC) and do not know all of the technical details of SEO. This is where a bit of education and training is essential. Forming virtual teams comprising members from each department can help solve these problems. This is often necessary because the best SEO is attained from expertise derived from multiple disciplines.

Adopting an early strategy and identifying roles and responsibilities can make a big difference. Most developers are not proficient copywriters. Most marketers do not understand what the HTTP response codes are. Sometimes an in-house approach may not be the best choice simply because no in-house expertise is available. Even when you have in-house expertise, sometimes it is good to get second opinions. Other times your key people may be involved in other projects and you just don’t have enough resources.

Large, complex sites

Industry giants can run hundreds of different websites with millions of web pages. Having so many web pages (typically) manifests many unique challenges. Some of those challenges include:

• How to optimize many thousands or millions of pages

• Poor indexing of deep pages

• Determining which pages are preferred entry pages

• The quality of most inner pages

• Duplicate content

• Making changes to many pages at once

• Archiving

Small companies and individuals

Many small-business owners often struggle with the concept of the Internet, web design, and SEO. A smaller company generally means a smaller budget. With this in mind, SEO [http://www.pstpl.com/search_engine_optimization.html] can become the most important tool for gaining online traction and eventual sales leads. Many free tools are available on the Internet, including content management system (CMS) portals, blogs, and forums-with built-in SEO. Leveraging these tools can significantly lower the total cost of SEO ownership while achieving most of the benefits.

We are a leading SEO Company in India provides Search Engine optimization services at affordable prices. Internet Marketing services are ethical, result oriented, time bound, truthful and the best online solutions for Search Engine Optimization (SEO).

Article Source: http://EzineArticles.com/expert/Alex_Yardi/1359649